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Frequently Asked Questions
UI design is an area of design that focuses on the appearance and usability of user interfaces. UI design is often used in the design of web or mobile applications and wherever the user has to deal with the interface, i.e. in most cases when it comes to digital products. Good UI design is thoughtful. It allows you to interact with the product in a simple and intuitive way and makes users use the interface features instinctively. A good UI designer, in addition to a sense of aesthetics, knowledge of trends and graphic programs, and design skills, should also have skills such as: conducting research, data analysis and statistics, and a lot of empathy.
UX design is a field of design that complements the concept of UI design. It is very similar, but in its essence, it focuses not on the interface itself, but on the impressions of users who use this interface. The main challenge for UX design is to make using the application smooth, intuitive, easy, logical, and pleasant. UX design is often used in the design of web and mobile applications and everywhere on the Internet, but not only. UX design is used in various aspects of our lives and is designed to make it easier for us to use devices of various types so that we can leave a pleasant feeling after it.
RWD is a way of designing web applications and websites, thanks to which they work regardless of the device. The layout of such applications is flexible and adjusts its shape to the size of the device used on an ongoing basis, in order to maintain a clear and intuitive User Interface. Responsive Web Design aims to provide users with access and the comfort of using their favorite applications at any time. RWD is a response to the popularity and importance of smartphones in our everyday lives.
Mobile-first design is a design approach, which aims to help index the application or website in the Google search engine. According to Google reports, more and more people use the Internet using mobile devices every year. As a result, Google introduces a requirement that each website or web application should be optimized so that it can be used with a smartphone. Mobile-first design is a way of designing web applications with a view to correctly displaying the product first on a mobile device, and then in a web browser.
MVP means Minimum Viable Product and this is the initial version of your product which only contains the functionalities necessary to launch the product to the market. MVP design is the process of designing such a version of the product. It is used in many cases, including when you want to test your idea as soon as possible and collect feedback from users to be able to create the next version. Often, MVP design is used in situations where the client has a limited budget and can only afford the basic version of the product, thanks to which he will try to raise funds for further development.
Designing mockups is an inseparable element of product design. It is a service that can be performed by product designers working in the software house, who are responsible for the overall implementation of the project, or by an external design agency. Designing mockups can be divided into two rounds. The first is the design of low-fidelity mockups, which only indicate the location of individual elements. The second is the design of high fidelity mockups, which are much more accurate and show not only the placement of elements but also their exact dimensions, colors, and mode of operation. Based on the designed mockups, developers write the source code of the application or software and create the final version of the product.
The product design service aims to create a final product for a business that will be sold to its customers. By creating a product one should understand much more than the development process itself. This term also includes the phase of ideation, which consists of a thorough analysis of ideas and assumptions of the project, such as specific functionalities, methods of monetization, or a promotion strategy and reaching a selected target group. Only knowing these arrangements does the product designer design the graphic layer by creating the User Interface, and arranging all previously selected functionalities in it. Product design requires the close cooperation of a graphic designer, developers, and the owners of the project, which may or may not be the client himself.
A product workshop is a service during which software development experts from CrustLab work with you on the vision of your digital product. Depending on how advanced your idea is, we help you develop a design, clarify individual functionalities or advise you in choosing the right technology. Product workshops can also be helpful in developing the assumptions of the strategic product side, developing a budget, or selecting a team. Product workshops are a good opportunity to meet and test specialists from the IT company you have chosen to collaborate on product design. Such meetings are usually divided into several meetings for a few hours and are attended by designers, developers, product owners, and the client with employees.
Product workshops are a great solution when your product plans are not fully defined yet. When only an idea sprouts in your head, but you do not know how to monetize the product or how to reach the target group, ask specialists who have designed applications many times for advice. During the product workshop, you will learn which technology to choose for the project and which of your ideas are too expensive. Product workshops are also a good and relatively cheap way to test the skills and work style of the company you want to hire to design a product.
The product design process may vary in different companies. In CrustLab product design consists of several phases and includes activities such as:
- Verification of project ideas and assumptions – defining the proper shape and functionality of the product, division of work into individual tasks, and determining the order of their implementation.
- Design of the MVP version – this stage does not always occur in the process, but often the creation of a Minimum Viable Product is the starting point for further product development.
- The design of the graphic layer – is related to the frontend layer used by the end-user, it includes the colors and shape of individual elements, but most of all it consists of designing a positive User Experience and nicely looking User Interface.
A group of several people with different skills and roles in the project usually participate in the product design process. Among them are:
- Customer – a person who has an idea for a product.
- Project Manager – a person working on the software house side who manages the entire product design process and all team members.
- Designer – one or several depending on the size of the project – the person responsible for prototyping and UX/UI design.
- Developer – a technical person who uses the knowledge of the technology selected for the implementation of the product to write the source code.
- Tester – a technical person who checks the product written by the developer using manual or automatic tests, looking for errors or inaccuracies in relation to the planned solutions.
It is not a rigid division of roles. It happens that all these people work together, but depending on the project, some positions may be filled by employees of the client’s internal IT department or, for example, the design may be prepared by an external agency. At CrustLab, we provide full product design service with the support of specialists in every area.
Product Design and Software Development are the phases of two custom software developments that interfere with each other. Once the Product Design is finished, you should expect to receive the following:
- Product Canvas
- Description of personas
- User Journey Map
- Prioritization chart
- Clickable prototype
- Visual Design – User Interfaces and Motion Design
Based on that materials developers act as a key team during the Software Development phase. In a timeline, Product Design needs to be started before the Software Development phase but it does not have to be finished – developers could start the creation of your mobile application, web service, or some custom software before the design phase is complete. On the other hand, the design could change a little during development, based on technical feedback from the software developers.
IT companies do not always decide to implement such projects, however, development based on mockups prepared by the client is possible. This type of project will require cooperation between developers and designers who designed mockups. Communication, regular meetings, and shared tools to track project posts will be important. On the other hand, communication problems in such cooperation may be associated with extending the work on creating a product and increasing the total cost of the design product.
This state of affairs definitely makes work easier. Designers and developers are often two completely different personality types and work styles. The problems of communication between these two groups are nothing new, although they usually do not arise from the malice of one or the other. By outsourcing product design and further development to one company, you can be sure that you have done everything to facilitate cooperation between designers and developers. It is much easier for them to communicate when working in one office. If team members have experience in working together and know what mistakes to avoid.
CrustLab employs graphic designers with more than 5 years of experience in designing mobile applications and UX/UI design of platforms operating in a web browser. Their experiences coincide with the focus and portfolio of projects implemented by CrustLab. Our product designers not only worked on betting, health care, e-learning, and financial app design but also on apps for other industries. Technology-wise, they know how to design UX/UI for iOS apps, Android apps, and Web services. When we design apps for an industry in which we do not have enough experience, we support ourselves with the help of constant and proven external partners.
The main difference between web app design and mobile app design is the type of device it is run on. The first one works directly in the browser, so the web app design must primarily be adapted to high-resolution monitors. However, mobile phones also use browsers, so web app design should meet Responsive Web Design assumptions. Another difference is technology. Web applications are mainly created using JavaScript, CSS, and HTML5, while mobile applications, depending on the operating system, use technologies such as Kotlin, Java, BLE, Swift, SwiftUI, Flutter and React Native. Mobile app design for iOS or Android may differ and require a different skill set from UX/UI designers as well.
There are a lot of tools, also free ones, for prototyping applications and preparing mockups of digital products. When we work on the design of a product, we use various tools, depending on the project, the preferences of the people involved, or the arrangements with the client. The permanent sets of technologies that we use in product design include Adobe CC, Sketch/Adobe XD/Figma, After Effects/Lottie, and more.
Compliant with the principles of UX/UI, thoughtful and carefully made design can bring a lot to your business. You can use the design product in the design of websites, web applications, and mobile applications. Thanks to the product design service, you will successfully plan not only the appearance, functionality, way of implementing your application but also its business goals, strategy to reach the target group, or possible methods of monetization. At CrustLab, we have experience in designing web and mobile applications, sports totalizers, self-service cash registers, free-standing terminals, and slot machines.
There is no single answer to the question of product design costs because each project is priced individually. The price of a product design is influenced by several factors, but most of all it results from the size of the team and the working time that individual specialists have to spend on its implementation. Product design costs will be different if we involve more than one designer. If the project concerns a mobile application, the entire process will be different, depending on the technology that the customer decides. For an accurate quote for your product, please contact us.
